July 01, 2021

Arckit in latest Dell Computers Commercial

When renowned Art Director Michelle Bond reached out asking if she could have permission to use Arckit in the production of her latest TV commercial project, I couldn’t help but get excited. 
She told me that it was for Dell Computers new line of webcams and that she was looking for a sophisticated model to help communicate the message while complimenting the overall scene. 

I also surprisingly learned in our conversation that Michelle and her daughters are avid users of Arckit and I so guess you could say that she (and her children) self endorsed the product for use in this commercial.

In my humble opinion, I think it turned out pretty good and Arckit looks right at home in there. Check out the commercial here:

Written by Damien Murtagh